Guide to Italian Wine

Sometimes it’s nice to learn about the wine you are sipping with ease and pleasure. However, talking about Italian wine is not always easy and broaching the grape varieties, the wines and the history can be daunting, especially if you are looking for a quick fix that can explain the complexities of this world.

The Jumbo Shrimp Guide to Italian Wine was created thanks to the contribution of several Italian wine professionals – not born in Italy, save one – who chose to undertake this guide because of their desire to translate the intricacies of Italian wine into manageable material. The authors wanted to create a book that was readily available to all those interested in understanding Italian wine in detail, but that might be intimidated by the subject.

The book offers all the tools to easily remember the key elements: how to read and understand the labels, the geographical information underlying each wine, the various types of grapes, and the most significant wines that could act as representatives of what is likely the most varied and qualitative wine production model in the world.

There is no lack of information on this topic, the material already in circulation is exhaustive, but therein lies the obstacle: discerning what information is essential, which facts pertinent for establishing a strong foundation, in order to launch a much broader understanding of the subject. The Jumbo Shrimp Guide to Italian Wine successfully delivers the most important building blocks for Italian wine education in an approachable way; the main producers, the great wines to watch out for, food and wine pairings and last but not least, a useful dictionary to distinguish between the places, grapes and the names of the various wines.

The book
Format: paperback
Size: 11×18 cm
Pages: 136
ISBN-10: 88-8429-111-9
ISBN-13: 978-88-8429-111-0

What we’ve done for this project

House without books is like a room without windows.

Brand & Identity


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Jacopo Fanciulli

Jacopo Fanciulli is a VIA Italian Wine Ambassador. He has a degree in Communication Sciences, master’s degrees in enology and marketing, and is a Masters of Wine student. He is a certified sommelier and taster and judge on international wine panels.

Dr. Rebecca Lawrence

Dr. Rebecca Lawrence DipWSET is an educator, author and consultant specializing in Italian wine who comes to Italy directly from WSET School London.

She develops courses around the world, directs the VIA Certified Educator program and is a WSET teacher.

Lan Liu

Lan Liu, MBA, WSET Level 3, is the coordinator of Vinitaly International Academy and a certified Italian Wine Ambassador.

He received his degree in Enology in China and then continued his studies and his passion in France, where he obtained a Master’s degree also in Enology.

Lyka Caparas

Lyka Caparas, MBA, WSET Level 3, is originally from the Philippines.

Lyka is a wine author and an expert in Marketing and Product Development, and has so far collected two Master’s degrees in Erasmus Wine Tourism.

Table of contents


Chapter 1: Getting your Stuff Together
Chapter 2: Insight from an Industry Insider
Chapter 3: Making Stuff Happen
Chapter 4: Marketing Tools You Can Use



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