How to Get U.S. Market-Ready

In order to successfully break into and grow in America, the critical first step for wine producers is to get educated on how the market works. And then develop a customized plan, so they can make sure they are doing not just the right things, but doing the right thing in the right order. The goal of this book is to help readers get U.S. market-ready, avoiding the mistakes others have made before them. The book is written as a “how-to” guide, rather than a reference text book. It is populated with tools, techniques, examples, case histories and strategies for readers to use to get stuff done. And a very useful glossary to help users understand the industry jargon. There are several subjects covered in the book where the content can best be utilized as an excel spreadsheet. We have included visual representations of some of those tools— e.g. price structures, market selection planner, project flow chart—in the book. Keep in mind however, that they are just tools. Every brand will have its unique DNA and the tools will work best when the insights, experience, and practicality are factored into the planning. We hope you find the book useful. We would like to hear about your success also.

The book
Size: 20×26,7
Pages: 296
Binding: Paperback
Images: 20 colour

What we’ve done for this project

House without books is like a room without windows.

Brand & Identity


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Steve Raye

Steve Raye of Bevology Inc originally joined our weekly lineup with narrations from his book “How to get US Market Ready” – but everyone just loved him so much, we brought him back with this new series of interviews that inform and inspire! Each week he speaks to industry professionals; guests who have gained valuable experience in the Italian wine sector and have insightful tips and stories that can help anyone who wants to learn about getting US Market Ready!

Table of contents


Foreword Preface Introduction

  • Chapter 1: Getting your Stuff Together

  • Chapter 2: Insight from an Industry Insider

  • Chapter 3: Making Stuff Happen

  • Chapter 4: Marketing Tools You Can Use

    Glossary Acknowledgements


“For new players entering the U.S. beverage alcohol space, this book will save you countless hours… and money. It really simplifies the process of navigating this industry and increasing your chances of success.”

John Beaudette, CEO, MHW Ltd.

“Steve Raye’s new book How To Get U.S. Market-Ready is one savvy read. His book is a treasure trove of best practices and pragmatic, no-nonsense guidance that condenses years of consulting experience between two covers.”

Deborah Parker Wong, DWSET. Journalist, Educator, Author, Wine Editor and Consultant

Keep exploring!